According to the Obama campaign’s digital director, targeted sharing to friends on Facebook was the “most groundbreaking piece of technology” they developed for the 2012 campaign.

Engage is proud to announce that we’re delivering this technology to campaigns, organizations, and causes of all sizes — right now.

For this weekend’s Republican Party of Virginia convention, supporters of Pete Snyder for Lt. Governor can connect to Facebook and see which of their friends are among the 13,600 registered convention delegates. We then email them reminders about the big convention this weekend and highlight specific friends to contact — through Facebook or any way they choose.

 

Targeted sharing is the ideal tool for when personal contact to the right target matters. Whether you’re trying to mobilize people for a campaign or get people to out to an event, there’s nothing more influential than personal outreach from a friend.

The best part? It works even if you don’t have a predefined list of contacts for your supporters to reach out to. Using social data, we apply predictive modeling to your supporters’ friend lists to figure out who is most likely to be persuaded by your message.

Engage is proud to be driving innovation in politics and advocacy where it’s needed most — technology and data science.

(We also happen to think this is pretty cool.)

Let’s talk about what targeted sharing can do for you. I’d love to chat.