Today is Election Day, and besides looking forward to some much-needed sleep, I and others in the political consulting community will be scouring the data in the coming days to figure out which…

In campaign strategy meetings across the nation, the conversation goes something like this:

We have a plan to raise $5 million dollars to fund our media and voter contact plans. Our media plan…

You don’t have to be an aficionado of the Old Spice social media campaign to understand that online marketing moves numbers. Yet the question of how much a campaign or advocacy effort should devote…

I’ve been thinking a bit about the relative pecking order of new media since I posted on the relative second-tier status of Twitter last week. This thinking led me to blurt out the following on…

Many of the tactical postmortems on the Obama campaign have been focused online. But it’s worth remembering that that is only one piece of the puzzle. The fact is that Obama ran a better kind of…

The other day, the McCain campaign introduced by far its most inspired online initiative to date: its “Joe the Plumber” video contest. Today’s very “I’m-a-PC” web video compilation of the submissions…

Based on the latest data from the Wisconsin Advertising Project, Obama’s spending advantage is starting to come into play. In the week from September 28 to October 4, Obama-Biden spent $16.2 million…