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Online Advertising

January 21, 2016

What Matters in 2016

Over the next few months there will be a lot of prognostication and fervor about the 2016 presidential elections, some of which will be focused on determining the digital flavor of the cycle. Big…

A new survey shows trust in traditional advertising, including TV, print and radio, is declining while confidence in digital advertising is growing.

According to new data from Nielsen’s Global…

With the average American spending more time online and on mobile devices like smartphones and tablets, the amount of time spent watching TV is leveling off and more of that viewing is time-shifted…

I wrote in an earlier post here on EngageDC.com how Engage’s CMS can help you track the long-term success of your digital advertising campaigns using Google’s UTM codes, but what about the…

Quick question: when was the last time you saw an ad on Facebook that seemed so hilariously off-base from your interests that you remarked on it to your friends?

Probably recently. Facebook has…

We’re talking online privacy, audience targeting, and Google Glasses on this week’s show.

Will you be buying a pair of Google Glasses? Let us know in the comments.

Google Glasses: Virtual…

January 9, 2012

Data-driven advertising

One of the newest features on Multiply, which powers the forms on all of our clients’ websites is the ability to store Urchin Traffic Monitor (UTM) codes, which allow a website’s owner to track…

On a panel at a Google online advertising confab in DC recently, we were asked what we would most like to see in 2011. My answer was simple: bigger budgets.

This drew laughs from the audience many…