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The Latest From Engage

Mitt Romney

Over the past week, social media monitoring software has really come into its own as a serious tool for the media and political analysis. For the first time, lots of people were monitoring…

Folks are abuzz about how the candidates are rollin’ and Tumbloggin’ around the Internet, trying to become more Pinteresting. Most of the discussion this year seems to center around what folks in the…

With the average American spending more time online and on mobile devices like smartphones and tablets, the amount of time spent watching TV is leveling off and more of that viewing is time-shifted…

We’ve received great feedback since launching our tracking spreadsheet of Presidential candidate buzz on Facebook, including props from All Facebook, ABC News, and WNYC’s Brian Lehrer…

At Engage, we (heart) data. We think that Big Data harnessed from the social web can oftentimes better tell us what’s happening in real time than a traditional opinion poll. There’s no better test of…