Let’s call a spade a spade: the news industry’s push to retake control of the news reading experience from the Wild Wild Web via elegantly designed but hardly functional iPad apps is a flop….

You don’t have to be an aficionado of the Old Spice social media campaign to understand that online marketing moves numbers. Yet the question of how much a campaign or advocacy effort should devote…

Our friend Jonathan Rick notes an interesting trend: more big companies are eschewing the traditional press release, and are announcing news in first-person media like blogs and Twitter:
Indeed, as…

Based on the latest data from the Wisconsin Advertising Project, Obama’s spending advantage is starting to come into play. In the week from September 28 to October 4, Obama-Biden spent $16.2 million…