After reading our report on the Obama campaign’s digital and analytics operations, Inside the Cave, you may have thought to yourself, “That’s fascinating, but how can all this help my…

In our report, “Inside the Cave,” on the Obama campaign’s digital, tech, and analytics teams, we highlighted how they used optimization and A/B split testing to improve their online donation…

Our report on the Obama campaign’s digital, analytics and optimization efforts, Inside the Cave, has been featured in Mashable, The Week, and Business Insider, among others. The latest is a piece up…