On Saturday, for just the seventh time in Australian history, the country’s government changed hands, as Tony Abbott and the Liberal/National Coalition won a decisive victory over incumbent prime…

In our report, “Inside the Cave,” on the Obama campaign’s digital, tech, and analytics teams, we highlighted how they used optimization and A/B split testing to improve their online donation…

In the immediate aftermath of the 2012 presidential campaign – like any campaign – two things happened: the winners went to bragging and the losers started pointing fingers. One thing became clear….

Since launching Team Boehner Action late last year, Speaker Boehner’s team has used the Multiply platform in some really interesting ways.

Last week, Speaker Boehner took the time to sign ten…

Data, data, data.

If you’re setting up an organization for lasting impact, this is often the first thing you’re worried about. How can I have a database that holds my voter data, my donor data, my…

This Charlie Rose interview with Square’s Jack Dorsey, also chairman of Twitter, has the service much on my mind in the last day or so. As digital consultants in the advocacy realm, the potential for…

In campaign strategy meetings across the nation, the conversation goes something like this:

We have a plan to raise $5 million dollars to fund our media and voter contact plans. Our media plan…

On a superficial level, it appears that the day online politics enthusiasts have been gunning for has arrived. The overwhelming majority of political campaigns prioritize their website, email and…