There have been plenty of blog posts made on the importance of the discovery phase of a project. I think Sidecar summed it up best when they said,
Discovery is “a defined, contractual engagement…

Over the next few months there will be a lot of prognostication and fervor about the 2016 presidential elections, some of which will be focused on determining the digital flavor of the cycle. Big…

According to the Obama campaign’s digital director, targeted sharing to friends on Facebook was the “most groundbreaking piece of technology” they developed for the 2012 campaign.

Engage is…

In our report, “Inside the Cave,” on the Obama campaign’s digital, tech, and analytics teams, we highlighted how they used optimization and A/B split testing to improve their online donation…

In the immediate aftermath of the 2012 presidential campaign – like any campaign – two things happened: the winners went to bragging and the losers started pointing fingers. One thing became clear….

Over the past week, social media monitoring software has really come into its own as a serious tool for the media and political analysis. For the first time, lots of people were monitoring…

In the political technology space, all eyes were on the Obama campaign’s Dashboard, which went live this week. We take a look at what this means for the President’s re-election campaign. We’re also…

Folks are abuzz about how the candidates are rollin’ and Tumbloggin’ around the Internet, trying to become more Pinteresting. Most of the discussion this year seems to center around what folks in the…