As a public affairs professional, you recognize that digital matters more than ever in achieving your business and policy goals. You’re drowning in reports showing impressions, video views, clicks,…

It’s finally happening! Instagram has announced it will be allowing business profiles and opening access to Instagram analytics. Just like Instagram’s parent company, Facebook, these insights will…

The rollout of Facebook’s new reactions is another chapter in the long history of the Facebook ‘Like’ button. With more reactions available than a straight ‘Like’ or ‘Dislike’ (long…

Early Saturday morning before the 2016 New Hampshire Primary, I traveled to Manchester, NH to attend the Republican Presidential Debate hosted by Saint Anselm College.

Having watched nearly every…

Looking for the perfect internship to gain experience and new skills?

Although you’ll learn on the job, you can also prepare beforehand and kick off your internship with the right impression and…

On my way to Engage on the first day of my internship, I could feel a mixture of excitement and stress. My thoughts jumped from making sure I had brought everything I needed, to a backup plan (a…

Over the weekend, the New York Times published a piece that caught our attention and should should certain spark further discussion within the online video ad industry. Titled “The Great…

Political operatives have long defined their target audience by one word: the universe. In a campaign, the “universe” is defined as the list of persuadables you need to convince, or the partisans…