A couple of weeks ago, Newt Gingrich’s campaign for President launched a new Call-at-Home tool, powered by Multiply.

The tool has received a lot of attention during this final stretch before the Iowa caucuses, and rightfully so. Gingrich is the first presidential candidate to ever integrate Facebook into a Call-at-Home tool, allowing supporters to see which of their friends have made calls on behalf of the campaign and how many calls each friend has made. Facebook’s Associate Manager for Policy, Katie Harbath, hails the Facebook integration of the Multiply Call-at-Home tool saying, “This is how you bake social into a campaign.”

How does the tool work? Gingrich supporters are currently being directed to action.newt.org.

From there, the supporter creates an account and immediately starts making calls for the campaign from wherever they are. For each call they make, they receive a point and move up the campaign leaderboard.

Want the Multiply Call-at-Home tool for your campaign? Contact us here.