It’s been a big few months for Multiply. We’ve seen everyone from national political leaders to college athletics programs use the platform to gain a holistic picture of everything their advocates are doing online on their behalf, all the while making activism fun with points, badges, and real-world rewards. Today, there are more pieces to the puzzle of what makes up an online advocate than ever before. We are seeking to connect those pieces of the puzzle to give you the most holistic view of who your most engaged advocates are.
The biggest piece of the puzzle so far is Multiply Everywhere — rewarding your community for action they take away your website, starting today with Twitter and Facebook.
Anyone who has ever managed social media for a big organization knows the challenge. What’s the value of a Twitter follower or Facebook fan? How do they overlap with the people on my e-mail list, and how are they different? How do I use the tools available to me to both measure what my social media community is doing in ROI terms my bosses can understand, and inspire them to take more action?
Multiply Everywhere gives you the answers to these questions by measuring the interactions of your advocates with your brand on Facebook and Twitter and rewarding your most loyal fans. Once a user has connected their Twitter and Facebook accounts to your Multiply network, they don’t have to visit your site or do anything else to get points for liking content on your Facebook wall, liking your page, mentioning you on Twitter, or tweeting with a specific term or hashtag. Multiply will detect if these members took action on social media, and send them an e-mail inviting them back to your site to redeem rewards. Here’s an example of how the process works:
CONNECT. Jack connects his Facebook and Twitter accounts to your Multiply network.
LIKE. A few days later, Jack likes your latest Facebook post.
SURPRISE! Jack gets an e-mail notifying him that he got points for his social media activity.
REWARD. Jack logs into his dashboard to get his points and take more action.
Multiply Everywhere is the bridge between your Facebook and Twitter community and your broader online community. Members who connect can instantly visualize their social media activity on your behalf, and how it compares to actions they take on your website, from signing up for a new campaign, recruiting their friends, or donating. If you’re like us in feeling the frustrations of managing a community over a number of disconnected online platforms, we bet you’re thinking: Finally. We’re excited about what you can do with Multiply Everywhere, and we can’t wait to show it to you.
Cross posted to getmultiply.com
