Our comprehensive report on the Obama 2012 campaign’s digital and analytics operations was downloaded 5,000+ times in 51+ countries and is considered a must-read by political operatives. The Harvard Business Review said it’s a report to “read, re-read, and then circulate” and Mashable called it “informative and well-sourced.”

hero image design for "Inside the Cave" featuring the Obama campaign logo

Inside the Cave is an in-depth look at the digital, technology, and analytics operations of the President Obama’s re-election campaign. Engage Research compiled insights, data, and anecdotes from hundreds of news stories, blog posts, conference presentations, and conversations into a single presentation.

data analysts sitting at computers in an office setting
Plain text that reads, "Hey- the most successful subject line of the campaign, based on e-mail opens."
Plaint text that gives data on the Obama 2012 campaign's fundraising
Plain text that reads, "We basically found our guts were worthless- senior member of Obama's campaign email team in a session at RootsCamp 2012, on the fact that no member of their team could reliably predict which email would perform best."
before and after screenshots of the Obama 2012 campaign website optimization
voter data charts in the obama 2012 campaign that features "18% phone completion" and "25% door completion"
screenshots of obama 2012 campaign website's responsive front end design
image of online ad takeovers by the obama 2012 campaign in swing states featuring newspaper ads in florida, ohio, and nevada
thumbnail image of obama 2012 campaign logo and "inside the Cave" title placed at an angle