Born in 1987, GIFs have always had their place on the Internet. In the early days of the web, we saw them used as little animated wizards and fiery torches in website backgrounds (think Geocities) to more practical “under construction” gifs on countless “coming soon” web pages. They were fun. They were cute.

However, during the Flash era of web design, GIFs were quiet. They were put in solitary confinement, perhaps in dungeons surrounded by more fiery torches. And, to add insult to injury, they even suffered an endless debate over the pronunciation of their name.

Once Flash was surrounded by angry mobs web designers & developers, holding even more fiery torches, and ostracized from the web due to its many faults we don’t need to get into here, the Internet rejoiced and GIFs were reborn.

Fast forward to the world we live in today. GIFs have made their way into the very fabric of how we communicate digitally. We now as a culture respond to friends on social media with a gif to express our emotion or thought. We even message each other in work chat rooms with gif responses to lighten the mood and keep work fun.

As GIFs are being used more and more in advertising and social campaigns, Engage is being tasked with creating motion graphics to fuel our clients’ messages in ways that only a gif can convey.

Here are some GIFs we have been creating lately:

As you can see, sometimes even just a little bit of motion can go along way to catch an Internet user’s eye.

If you are in the hunt for a digital agency to create motion graphics in your advertising and advocacy campaigns, please reach out and let’s talk about how Engage can help. Because we believe all our clients should have …