The Need.
With the reinvention of their Technology Engagement Center, the United States Chamber of Commerce reached out to Engage to rebrand the group and design collateral for its re-launch event. The Chamber wanted to completely wipe clean the old branding and start out new with updated logos, colors, and anything else associated with the initiative.
The Process.
Engage worked closely with the team at the Chamber to guide them through the re-branding and event process. Using our experience, we were able to walk the team through a number of different creative iterations, listening to what mattered most to the client while simultaneously offering our expertise. Once the branding had been settled, we applied it in several different ways to brand the re-launch event. This included step-and-repeats, 40-foot column banners, video screens, a virtual tech timeline, and many other assets. With each new asset, we made sure to work with all interested parties to ensure the event looked cohesive and well thought out.
The Solution.
By creating a flexible and comprehensive brand and brand guidelines, the team at C_TEC was able to apply the new look and feel to a variety of different mediums and will be able to do so for many years in the future. Ensuring that the brand was as flexible as possible enabled Engage to develop a number of different collateral materials while also not looking over-wrought or staid.
The Result.
The process resulted in a brand that was fresh, tech-focused, and ready for the future. The brand remains uninhibited by current design trends and will remain fresh and relevant for years to come. Furthermore, the accompanying branding enabled the C_TEC team to create an event that felt futuristic and outside the box in a town that can at times feel stuck in a rut. The C_TEC team was able to take a variety of assets on the road for a travelling series of events and throughout the process the brand engaged audiences and kept them interested in C_TEC’s message about the future of technology.
