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Ready For Cures

When the world's largest drug maker wanted to develop a new, nationwide digital advocacy campaign, they trusted the job to Engage.

Case Studies

Campaign: Statistics at a Glance

Hundreds of Thousands of Advocates in 50 States More Than 1 Million Messages to Elected Officials

Engage was selected to develop a new, nationwide digital advocacy campaign for the world’s largest drug maker that sought to educate the public on the power of research and development while giving individuals the tools to turn that knowledge into action.

To do this, the Engage team collaborated with nearly every function of the client’s business — public affairs, government relations, communications, legal, IT, and marketing — to develop a holistic brand and strategy that ensured widespread awareness and activation.

Ready For Cures website mockup
Sketches of possible Ready For Cures logos 'Ready For Cures' logo text
Ready For Cures logos, brand colors and fonts
Patient Stories
Ready For Cures ads featuring patient stories Ready For Cures ads featuring patient stories Ready For Cures ads featuring patient stories Ready For Cures ads featuring patient stories

The resulting campaign, Ready for Cures, is one of the largest and most impactful efforts of its kind. More than ever before, local, state, and federal elected officials understand that their constituents need increased access to life-saving medicines and a public policy environment that supports innovation in healthcare.

Megaphone, letter and U.S. Capitol icons
Instagram Stories
Three iPhone X's showing different Ready for Cures Instagram ads
Hands holding an iPhone displaying a Ready for Cures Instagram ad
Display Ads
Infographic Design
Ready For Cures infographic designs and illustrations

SPN

A site and member portal to meet different audience needs.

IDFA

IDFA advocates on behalf of America’s dairy industry to ensure its members have the tools and resources they need to innovate and thrive. IDFA partnered with Engage to take one of those tools, the…

More Studies