Earlier this year, the Engage team had a fantastic time at the South by Southwest (SXSW) Interactive Conference in Austin, Texas. In preparation for SXSW 2012, we have submitted a proposal for a panel titled “Big Data: Powering the Race for the White House.” We need your help to get this panel on the schedule for SXSW 2012! The SXSW Panel Picker is now open to the world, meaning that you can vote for our panel to make it on the docket for SXSW 2012. Our panel will include Josh Hendler of Jumo, Kristen Soltis of The Winston Group, Dan Siroker of Optimizely, Alex Lundry of TargetPoint Consulting, and yours truly. Here’s the description of the panel as proposed to the SXSW team:
Questions Answered:
- I want to optimize my site to run just like Obama’s but I don’t have millions of visitors. How do apply these lessons to a smaller operation?
- Are conclusions based on new marketing data — much of it subject to possible selection bias — scientifically valid?
- The wealth of political and consumer data that’s out there can be overwhelming. How do practitioners in the field avoid “analysis paralysis”?
- As a voter, should I be concerned about the privacy implications of Big Data?
- What are the resources I need to make this work for my organization?
Sound like something you would want to hear at SXSW or streamed online? Be sure to vote for our panel today and we will look forward to seeing you in Austin in March!