After reading our report on the Obama campaign’s digital and analytics operations, Inside the Cave, you may have thought to yourself, “That’s fascinating, but how can all this help my organization?”
To answer that question for non-profits, I teamed up with Obama for America’s Michael Slaby to produce “From Politics to Public Policy: How Campaign Lessons Can Amplify Your Work.” The paper was sponsored by the Joyce Foundation, a leading foundation based in Chicago.
We’re quickly seeing the differences in digital methods employed by campaigns, corporations, and non-profits disappear as everyone zeroes in on the same question: “What can I do to make sure the right message hits the right people, and only the right people, at the right time?” With more tools than ever at our disposal, the answer to this question might seem simple. But, as we saw in 2012, tools cannot reach their potential without insight and rigorous testing — even when it means putting sacrosanct gut feelings up to the test.You can read the full paper here or read summaries in the Standford Social Innovation Review.
As always, feel free to get in touch if you have questions. You can reach me at patrick (at) engagedc (dot) com.
