International Dairy Foods Association
IDFA advocates on behalf of America’s dairy industry to ensure its members have the tools and resources they need to innovate and thrive. IDFA partnered with Engage to take one of those tools, the website, and rebuild it to usher the organization into a new age of advocacy and service to its users.
The Need.
The International Dairy Foods Association, IDFA, represents the nation’s dairy manufacturing and marketing industry, which supports more than 3 million jobs that generate $159 billion in wages and $620 billion in overall economic impact. When IDFA wanted to update their visual brand and website, they looked to the team at Engage.
The Result.
The dairy industry constantly evolves and innovates, and IDFA sought to be a driving force in that innovation with a state-of-the-art website redesign. This allows them to put the user experience for their members, staff and other stakeholders front and center to deliver new value for years to come. Similarly, the updated brand showcases a more dynamic, powerful logo and modern color palette and fonts.
