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Jul

10


2012

INFOGRAPHIC: Mapping the Politics of the Social Web

Patrick Ruffini

Patrick Ruffini

Like to sell stuff on eBay? You might be a Romney voter — and you’re probably very highly engaged politically. Like xckd and Tumblr? You’re totally in the Obama camp — but a bit less likely to exhibit political interests, at least if your Facebook likes are any indication.

Over the past few months, we’ve crunched countless “Likes” from thousands of users of Trendsetter, our first-of-its-kind platform that ties together polling, social influence data, and consumer preferences. We’ve used it to map the politics of the social web, analyzing the political partisanship of the user bases of various social properties. Using predictive modeling of Facebook likes, we tied political preferences and engagement to one’s choice of social media, and this bubble graph is the result:

Many of the results intuitively make sense. Sites that tend to skew more Republican include those oriented towards commerce and personal finance — like PayPal, eBay, Zillow and LinkedIn (not to mention Amazon, albeit at lower levels of political engagement). Sites that index higher for political engagement include Quora, BuzzFeed, and Wikipedia, which emphasize information and knowledge. Meanwhile, visual pinboards and social games may be fertile ground for the campaigns to find new voters, as those sites often demonstrate defined political leanings combined with lower levels of political engagement. If you were to push sites in various categories into one camp or the other, you’d come up with this:

OBAMA ROMNEY
Visual Media Tumblr Pinterest
Social Gaming Angry Birds (swing) FarmVille
Commerce Etsy, Zappos Amazon, eBay
Music Spotify Pandora (swing)

In the past few weeks, Trendsetter users have weighed in on topics as diverse as the Presidential race, gay marriage, health care, and whether Kurt Busch should be banned from NASCAR. We tie polling results to Facebook likes and levels of user engagement and give you a customized report of your Facebook influence and that of your friends’.

If you find this interesting, we hope you’ll share it!

  • Best of Me Digest – 17/07/12 - Zuni

    2016-05-04 01:30:34

    […] dubious about the algorithm behind this one, however it’s interesting to think that by monitoring our social media activities, we can be categorised into our political positions. Or so says Engage, a digital agency who’s been mapping the activity. It’s interesting […]

  • The political leanings of WordPress Users

    2013-10-03 16:33:47

    [...] WordPress users are politically pretty moderate and slightly more engaged than users of other networks. At least we are according to this analysis by Engage, who mapped the political leanings of users from a variety of websites. [...]

  • 2013-07-27 02:50:00

    "The opposite of liberal is authoritarian" It's a real shame leftwing authoritarian statists stole the word 'liberal' and ruined its reputation. "The opposite of progressive is regressive. " Democrats pushing 19th century statist solutions to 20th century problems in the 21st century are ... regressive. "But the GOP is no longer conservative; they are full on regressives at this point.: Um, no. That statement is regressively ignorant.

  • 2013-07-27 02:47:00

    I use google stuff every day. I am too busy being a self-reliant provider to a family to go around 'liking' stuff like that on facebook. Ergo, I am a Republican.

  • Where You Click Reveals Your Politics | Rick Green

    2013-07-15 08:17:54

    [...] You Click Reveals Your Politics by Rick Green Categorized: Obama, Romney Date: August 10, 2012 Engage DC, a Washington, D.C. political consulting firm, analyzed where people go on the Internet and came up [...]

  • 2 Charts That Explain What Your Food Says About Your Politics | TheseNews.com

    2013-02-21 16:49:36

    [...] summer, Ruffini's team mapped the politics of the social web. This week — starting with two graphics, on food brands and food chains — Engage will [...]

  • Pleasing all of the people all of the time | This is Zone This is Zone

    2013-02-16 09:36:05

    [...] engagement you’re craving. Some intriguing – if not audacious – US research has attempted to map the social web for political reference, providing a rich source for parody and [...]

  • Pleasing all of the people all of the time | This is Zone

    2013-02-07 08:09:17

    [...] and engagement you crave may be a losing battle. Some intriguing US research has attempted to map the social web for political reference. Even as we speak, Mitt Romney is being put back out to pasture on [...]

  • » Political bias on Wikipedia: in the eye of the beholder? The Wikipedian

    2013-01-16 10:31:04

    [...] U.S. politics are concerned. The study contrasts with previous data such as mid-2012 research by Engage DC which found that Wikipedia was slightly skewed towards liberal [...]

  • Good ol’ Sunday Links… | MidniteTease

    2013-01-01 18:36:55

    [...] Star Trek Universe is impossible. Global Sea Ice Reference. Gotta stay on top of stuff like that. Politics of the social web. It’s a picture, and it’s based on polling. No essays or arguments. Dry-dock for U.S.S. [...]

  • Anon325

    2012-11-06 04:36:00

    ...for CHROME AND FIREFOX. Going along with his original point, the default option is IE.  Assuming liberals are going to take the time to look into alternative, possibly better solutions, to something (Chrome, Firefox) they are also going to use Google.  Whereas those who just stick with what's force-fed to them (IE) will use the default search engine as well for said browser.

  • Football, Beer, and Your Vote | The Golgi Apparatus

    2012-11-06 00:03:45

    [...] website Engage made this informal map by matching peoples’ Facebook “likes” to their political preferences. Let me [...]

  • Guest

    2012-11-04 18:08:00

    I still don't understand, how were they able to come to the conclusion that if there are x many likes on this page these people would vote Romney? Someone please explain.

  • Powiedz mi co oglądasz, a powiem Ci na kogo głosujesz | Wojciech Przybylski - blog

    2012-11-02 12:44:50

    [...] engage poszedł zresztą dalej – przeanalizował również relację między portalami z których wyborcy korzystają a polityką. Ok – potrafię uwierzyć, że to może mieć jakieś przełożenie. Ale dlaczego [...]

  • ACORN Founder Proposes Mass Pro-Union Wikipedia Editing Campaign

    2012-11-01 08:41:29

    [...] Rathke and Blackadder see a bias against labor in Wikipedia’s user-edited entries, the site actually leans left, according to data collected by political media firm Engage. Even Wikipedia co-founder Jimmy Wales [...]

  • ACORN Founder Proposes Mass Pro-Union Wikipedia Editing Campaign « PA Pundits – International

    2012-11-01 06:03:53

    [...] Rathke and Blackadder see a bias against labor in Wikipedia’s user-edited entries, the site actually leans left, according to data collected by political media firm Engage. Even Wikipedia co-founder Jimmy Wales [...]

  • Lance Pierce

    2012-11-01 02:46:00

    Interesting. So if you spend a lot of time researching things, making and selling art, or enjoying highbrow webcomics about science, you're likely in the Obama camp, but if you like frivous purchasing and pretending to have a farm, you're probably with Romney. ... That's actually pretty intuitive, come to think of it.

  • ACORN Founder Proposes Mass Pro-Union Wikipedia Editing Campaign | PolitifreakPolitifreak

    2012-10-31 19:52:19

    [...] Rathke and Blackadder see a bias against labor in Wikipedia’s user-edited entries, the site actually leans left, according to data collected by political media firm Engage. Even Wikipedia co-founder Jimmy Wales [...]

  • ACORN Founder Proposes Mass Pro-Union Wikipedia Editing Campaign | BigPropaganda

    2012-10-31 17:21:15

    [...] Rathke and Blackadder see a bias against labor in Wikipedia’s user-edited entries, the site actually leans left, according to data collected by political media firm Engage. Even Wikipedia co-founder Jimmy Wales [...]

  • ACORN Founder Proposes Mass Pro-Union Wikipedia Editing Campaign

    2012-10-31 16:16:28

    [...] Rathke and Blackadder see a bias against labor in Wikipedia’s user-edited entries, the site actually leans left, according to data collected by political media firm Engage. Even Wikipedia co-founder Jimmy Wales [...]

  • JoSCh

    2012-10-31 17:36:00

    The opposite of liberal is authoritarian.  The opposite of progressive is regressive.  Conservatives occupy the middle of progressive/regressive.  But the GOP is no longer conservative; they are full on regressives at this point. And I know this is replying to a 3 month old post, I'm interested in the subject and evangelizing it to any and all.

  • 主要なウェブサービス支持者の政治的傾向を調べたチャート Politics of the Social Web | 秋元@サイボウズラボ・プログラマー・ブログ

    2012-10-12 01:55:32

    [...] そんな中、EngageがリリースしたPolitcs of the Social Web(ソーシャルウェブ上の政治)は、Facebookのデータの統計から作られた面白い情報です。 [...]

  • Jae

    2012-09-08 07:12:00

    I love and frequently use sites on both ends of this supposed political spectrum — but I would never "like" them on Facebook.  My reasoning is more or less the opposite of this study's premise:  these sites and games are so prevalent and popular, I assume liking them wouldn't tell my Facebook friends anything insightful about me.  

  • That one guy

    2012-09-05 21:21:00

    Are you basing this off of their higher managments political stances, or their user base?

  • How do the presidential candidates compare on social media? – Bearing Drift: Virginia's Conservative Voice

    2012-09-05 05:43:14

    [...] put together a snapshot classification that revealed that potential Romney voters like to play FarmVille while potential Obama voters [...]

  • sarah @ Mystery Shopping

    2012-08-22 10:13:00

    My social media interests suits with Obama but when it comes to E-commerce I like ROMNEY's interests such as eBay and Amazon.

  • sarah @ Mystery Shopping

    2012-08-22 10:13:00

    My social media interests suits with Obama but when it comes to E-commerce I like ROMNEY's interests such as eBay and Amazon.

  • TechTuesday: The Long Tail // USA2012.at

    2012-08-14 03:28:29

    [...] – alle drei Indikatoren werden von Facebook gespeist, wie Engage, die Erfinder der Grafik in ihrem Blog beschreiben. Engage ist übrigens eine der innovativsten Online Campaining Agenturen auf republikanischer [...]

  • Independent Voters Tend to Use Pandora | Christ School International

    2012-08-10 20:54:51

    [...] between the ages of 25 and 34. While accurate in the age range, I am not a dude. A project from Engage DC is using similar analysis of Web activity to determine what kind of voter someone [...]

  • Like Angry Birds? You’re a swing voter | Campaign Political Media

    2012-08-10 12:20:15

    [...] did Engage DC do it? Here’s Patrick Ruffini, president of the company, explaining. Over the past few months, we’ve crunched countless ‘Likes’ from thousands of users of [...]

  • Mapping the Politics of the Social Web for Marketing Purposes | SalesWarp Blog

    2012-07-31 09:50:42

    [...] Every point of data can be useful in reaching your target office, so as a palate cleanser, so from Engaged.com here’s former GOP online strategist Patrick Ruffini with the red-blue divide in Social Network Platforms: The Politics of the Social Web [...]

  • Timothy Launhardt

    2012-07-31 10:15:00

    Stop calling them liberal! Please!! Try not to offend a salty soup, either ;0)  http://www.gnosticmedia.com/the-true-meaning-of-liberal-leftist-and-conservative/

  • doom

    2012-07-31 03:29:00

    Very cool, Patrick. 

  • Facebook usato con Saggezza: dimmi cosa ti piace sul social network e ti dirò per chi voti

    2012-07-25 12:47:28

    [...] Trendsetter, una società di ricerca che studia i social media, ha analizzato i “Mi piace” di Facebook per stabilire una correlazione tra la mobilitazione politica e l’attività online. In quest’ottica, ha definito l’audience (il pubblico) di un sito come gli utenti che hanno cliccato “Mi piace” su quel determinato social network. [...]

  • Dis moi ce que tu likes, je te dirai pour qui tu votes – Infographie | ManpowerGroup

    2012-07-25 03:28:16

    [...] Etats-Unis, l’agence de conseil en communication digitale EngageDC a analysé les « likes » (« j’aime ») sur Facebook pour [...]

  • Use Amazon, eBay or Pinterest? You might be a Romney voter, according to this chart : Campaign Guru Blog

    2012-07-24 13:12:13

    [...] President Patrick Ruffini explained their methodology in a post on their [...]

  • Your Favorite Websites Reveal Your Politics | Apt46

    2012-07-23 13:48:44

    [...] with how engaged they are politically, and who they’re voting for in November. The results in the infographic below are pretty interesting, and make a lot of [...]

  • [Inforgraphic] The politics of the social web | Clicktivist

    2012-07-19 14:35:06

    [...] Engage Tell your [...]

  • Ce que vos sites favoris disent de vos préférences politiques - Contrepoints | Contrepoints

    2012-07-15 02:01:32

    [...] exemples de résultats d'une étude intéressante que j'ai découvert grâce à Erwan Le Noan. Engage, une agence de communication en ligne, a analysé les "likes" de milliers d'utilisateurs Facebook, [...]

  • Obama vs Romney, è la politica dei social media, bellezza: anche Facebook, Twitter e gli altri network si schierano

    2012-07-13 09:08:11

    [...] una società di ricerca che studia i social media, ha analizzato i “Mi piace” di Facebook per stabilire una correlazione tra la [...]

  • tony

    2012-07-12 20:02:00

    Where is MySpace?

  • Romney supporters like shopping on eBay, playing Farmville|PolitifreakPolitifreak

    2012-07-12 15:47:35

    [...] no comments Using Facebook “likes,” new media strategy firm Engage has mapped out voters’ online [...]

  • fleetfootedfox

    2012-07-12 14:07:00

    these are people who've actively fb liked bing (or google), not people who just use that search engine.

  • Politics Of Social Sites: Where Obama, Romney Supporters Hang Out Online — News To News

    2012-07-12 09:35:49

    [...] a research firm that studies social media, analyzed Facebook “likes” to try to tease out a connection between political leaning and online .... The company defined the audience of a site as users who had “liked” it on the social [...]

  • Brandon

    2012-07-12 13:09:00

     Reality has a well-known liberal bias ;)

  • Use Amazon, eBay or Pinterest? You Might Be a Romney Voter, According to This Chart

    2012-07-12 07:47:40

    [...] at least according to a new chart from the Washington, D.C.-based Engage, which paired web users’ site preferences with their estimated political engagement levels [...]

  • Twitteraars zijn een beetje rechts en niet erg geïnteresseerd in politiek | Twittermania

    2012-07-12 06:30:13

    [...] Bron ©Twittermania @Hermaniak Digg Diggvar dd_offset_from_content = 75; var dd_top_offset_from_content = 0; [...]

  • Political Map Of Social Web Use Shows Angry Birds Is For Democrats And … | Angry Birds Online

    2012-07-12 05:08:38

    [...] their media diet on their politics. But what about their internet habits? Well, the website Engage released a handy infographic yesterday mapping out the likely political positions of people who use services like Bing, Spotify, [...]

  • The Politics Of The Social Web | Floating Path

    2012-07-11 21:53:56

    [...] new graphic from Engage has nicely mapped the political leanings and engagement of various social media users. They [...]

  • What Do Your Favorite Websites Say About Your Politics? – The Atlantic | The News Piper

    2012-07-11 18:45:14

    [...] Writes Engage President Patrick Ruffini: Over the past few months, we’ve crunched countless “Likes” from thousands of users of Trendsetter, our first-of-its-kind platform that ties together polling, social influence data, and consumer preferences. We’ve used it to map the politics of the social web, analyzing the political partisanship of the user bases of various social properties. Using predictive modeling of Facebook likes, we tied political preferences and engagement to one’s choice of social media, and this bubble graph is the result…. [...]

  • 2012-07-11 21:08:00

    Well, my gay friends use it to find other men in the area to have sex with.  WHICH IS THE ONLY LEGITIMATE USE OF IT I'VE EVER HEARD.

  • 2012-07-11 20:15:00

    I refuse to use google due to their policies and I am, by no means, a tech savvy person. Having said that; BING is a breeze to set up and use, you just have to let go of the google mentality of "the search engine will tell me what I need to know.

  • 2012-07-11 20:15:00

    I refuse to use google due to their policies and I am, by no means, a tech savvy person. Having said that; BING is a breeze to set up and use, you just have to let go of the google mentality of "the search engine will tell me what I need to know.

  • Itwolan

    2012-07-11 20:04:00

    You're an IDIOT - just sayin !

  • Rick

    2012-07-11 19:39:00

    Is every website now considered to be a 'social media' site?  How exactly are, inter alia, Amazon, ebay, PayPal(?!), Hulu, and Wikipedia considered to be 'social media' sites?  I don't know about the rest of you but I use Hulu to watch TV shows.

  • dudleydoright

    2012-07-11 19:21:00

    Awesome reply.  I totally agree.  Very funny.

  • DPAD: Politics and the Social Web « eOutreach Blog

    2012-07-11 15:17:29

    [...] Says About Your Politics In One Chart (BuzzFeed Politics): “The Republican digital consultancy EngageDC analyzed Facebook likes to find that eBayers are highly-engaged Romney-backers, while Redditors are [...]

  • RobTaylor

    2012-07-11 19:07:00

    This infographic should shame both sides - by the gods you're adults get the hell off facebook and tumblr and go outside once in a while.

  • ontheright

    2012-07-11 18:21:00

    You've got it backwards - Google has gone to great lengths to make their search engine readily available to computer users of all flavors; bing on the other hand requires a quite a bit more ingenuity to setup as a default search tool and use productively...your elementary "analysis" is very clouded and yes, biased. 

  • Chris Ar

    2012-07-11 18:21:00

    The default search engine in Chrome and Firefox is Google. Bing is but a tiny fraction of the search engine market. Your entire premise is based on a fallacy. Conservatives go OUT OF THEIR WAY to avoid the well documented liberal bias endemic to Google searches. http://www.theinquirer.net/inquirer/news/2190845/bing-enhances-search-functionality-in-a-bid-to-catch-google "At present, Bing accounts for around 4.37 per cent of the world's search traffic. Google leads overwhelmingly, serving 89.94 per cent of global search queries,"

  • Chris Ar

    2012-07-11 18:21:00

    The default search engine in Chrome and Firefox is Google. Bing is but a tiny fraction of the search engine market. Your entire premise is based on a fallacy. Conservatives go OUT OF THEIR WAY to avoid the well documented liberal bias endemic to Google searches. http://www.theinquirer.net/inquirer/news/2190845/bing-enhances-search-functionality-in-a-bid-to-catch-google "At present, Bing accounts for around 4.37 per cent of the world's search traffic. Google leads overwhelmingly, serving 89.94 per cent of global search queries,"

  • Chris Ar

    2012-07-11 18:21:00

    The default search engine in Chrome and Firefox is Google. Bing is but a tiny fraction of the search engine market. Your entire premise is based on a fallacy. Conservatives go OUT OF THEIR WAY to avoid the well documented liberal bias endemic to Google searches. http://www.theinquirer.net/inquirer/news/2190845/bing-enhances-search-functionality-in-a-bid-to-catch-google "At present, Bing accounts for around 4.37 per cent of the world's search traffic. Google leads overwhelmingly, serving 89.94 per cent of global search queries,"

  • Chris Ar

    2012-07-11 18:21:00

    The default search engine in Chrome and Firefox is Google. Bing is but a tiny fraction of the search engine market. Your entire premise is based on a fallacy. Conservatives go OUT OF THEIR WAY to avoid the well documented liberal bias endemic to Google searches. http://www.theinquirer.net/inquirer/news/2190845/bing-enhances-search-functionality-in-a-bid-to-catch-google "At present, Bing accounts for around 4.37 per cent of the world's search traffic. Google leads overwhelmingly, serving 89.94 per cent of global search queries,"

  • Chris Ar

    2012-07-11 18:21:00

    The default search engine in Chrome and Firefox is Google. Bing is but a tiny fraction of the search engine market. Your entire premise is based on a fallacy. Conservatives go OUT OF THEIR WAY to avoid the well documented liberal bias endemic to Google searches. http://www.theinquirer.net/inquirer/news/2190845/bing-enhances-search-functionality-in-a-bid-to-catch-google "At present, Bing accounts for around 4.37 per cent of the world's search traffic. Google leads overwhelmingly, serving 89.94 per cent of global search queries,"

  • The Politics of Social Media | Infinity News Network

    2012-07-11 13:15:21

    [...] President Patrick Ruffini writes: Over the past few months, we’ve crunched countless “Likes” from thousands of users of [...]

  • Alex Sullivan

    2012-07-11 15:35:00

    Or you could say people scrambling for dollars and cents vote Romney, whereas people concerned with information vote Obama...

  • Alex Sullivan

    2012-07-11 15:35:00

    Or you could say people scrambling for dollars and cents vote Romney, whereas people concerned with information vote Obama...

  • Twitter Users More Right Wing, Politically Inactive Than Facebook, Google Users [INFOGRAPHIC] - AllTwitter

    2012-07-11 06:02:02

    [...] Engage. Election pin image via [...]

  • World’s Strangest | Mapping the Politics of the Social Web

    2012-07-11 04:43:44

    [...] cares more about what. You can click the graphic twice at the site to see the full-size version. Link -via [...]

  • The Politics of the Social Web [INFOGRAPHIC] | Startup Help

    2012-07-11 01:30:55

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • The Politics of the Social Web [INFOGRAPHIC] | Web Guide

    2012-07-11 00:01:43

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • Social First Web Design, Social Media and Digital Solutions

    2012-07-10 20:57:00

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] | Web Guru Guide

    2012-07-10 20:45:37

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] | | In The Loop Social GroupIn The Loop Social Group

    2012-07-10 20:14:00

    [...] Engage got a formula by monitoring thousands of Facebook users and their “likes” regulating a module it calls “Trendsetter,” that it claims tied together “polling, amicable change data, and consumer preferences” to broach a above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] | The Social Network Guru Guide

    2012-07-10 20:09:10

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] | Create Own Social Network

    2012-07-10 20:02:18

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] | FreeHostAsia.net

    2012-07-10 20:01:12

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] | Great Tips on How to Make Social Network Site

    2012-07-10 19:52:30

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] |

    2012-07-10 19:43:39

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • La política en la Web Social [Infografía] - Dotpod

    2012-07-10 19:19:57

    [...] sin tener en mente cómo promocionarla en Internet. En esta infografía, creada por la agencia Engage, vemos un interesante mapa político de la Web Social, que muestra por un lado algunos de los [...]

  • The Politics of the Social Web [INFOGRAPHIC] | Tech-News

    2012-07-10 19:13:08

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] | Ready Made Facebook Like Website

    2012-07-10 19:04:09

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] - driffy.net

    2012-07-10 19:00:29

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • The Politics of the Social Web [INFOGRAPHIC]

    2012-07-10 18:48:45

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • iPhoneNation.com: Apple News and Technology Insiders – The Politics of the Social Web [INFOGRAPHIC]

    2012-07-10 18:42:56

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • The Politics of the Social Web [INFOGRAPHIC] | Stu Haugen

    2012-07-10 18:42:03

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • The Politics of the Social Web [INFOGRAPHIC] - Internet Marketing

    2012-07-10 18:27:36

    [...] more politically engaged voters, while those on the bottom have more politically disengaged users.Engage got the results by monitoring thousands of Facebook users and their “likes” using a [...]

  • The Politics of the Social Web [INFOGRAPHIC] | Tech News

    2012-07-10 18:21:56

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] | Savvy Media Marketing

    2012-07-10 18:20:03

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • Shawn Thomas

    2012-07-10 22:15:00

     I only use 5 of those sites...the rest arent even on the graph.  Guess that makes me more likely to vote for Ron Paul!

  • The Politics of the Social Web [INFOGRAPHIC] | Round Rockit Media

    2012-07-10 18:13:08

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] : hotNews Indian News | India Newspaper | India Latest News | News From India | India News Daily | Current India News

    2012-07-10 18:12:14

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above results. [...]

  • The Politics of the Social Web [INFOGRAPHIC] | simply_chaos

    2012-07-10 18:11:06

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • The Politics of the Social Web [INFOGRAPHIC] « iphone

    2012-07-10 18:03:31

    [...] Engage got the results by monitoring thousands of Facebook users and their “likes” using a program it calls “Trendsetter,” which it claims tied together “polling, social influence data, and consumer preferences” to deliver the above resul… Continue reading… [...]

  • Social Networks & Political Views: In One Chart - IVN Editors' Blog

    2012-07-10 17:46:08

    [...] Maybe, but according to a recent study conducted by the Republican digital consultancy EngageDC your web browser can reveal more about your political tendencies than you think. And we’re [...]

  • Poor Richard

    2012-07-10 21:02:00

    So basically, people who buy things are more likely Romney voters, and people who want free stuff are Obama voters.  Figures...

  • Romney = Farmville; Obama = Etsy? « Bonnie Kristian

    2012-07-10 16:27:42

    [...] interesting data from a marketing firm, Engage, in DC: Like to sell stuff on eBay? You might be a Romney voter — and you’re probably very highly [...]

  • Joe McReynolds

    2012-07-10 20:08:00

    I'm sorry, but this is a pretty graph with absolutely zero statistical savvy backing it up. You're using data from a self-selecting group of people who've signed up for your 'Trendsetter' app, which has 'thousands' of users? I get that you wanted to come up with something meme-worthy, but this tells us as much about the politics of magical unicorns as it does actual social web users. The annoying thing is, our politics may differ but I *know* Ruffini is a smart guy with a coding background who could write a better statistical methodology in his sleep. So I'm not sure why he's attaching his name to something so obviously phoned-in.

  • Joe McReynolds

    2012-07-10 19:25:00

    I'm sorry, but this is a pretty graph with absolutely zero statistical savvy backing it up. You're using data from a self-selecting group of people who've signed up for your 'Trendsetter' app, which has 'thousands' of users? I get that you wanted to come up with something meme-worthy, but this tells us as much about the politics of magical unicorns as it does actual social web users. The annoying thing is, our politics may differ but I *know* Ruffini is a smart guy with a coding background who could write a better statistical methodology in his sleep. So I'm not sure why he's attaching his name to something so obviously phoned-in.